2026 PROGRAMME

Arrival & registration

Opening and Welcome Remarks

  • Cristina Martínez, Head of the Tobacco Control Unit, Catalan Institute of Oncology
  • Kristina Mauer-Stender, Regional Adviser, WHO Regional Office for Europe
  • Joan Brunet, General Director, Catalan Institute of Oncology
  • Gabriel Capella, General Director, Bellvitge Biomedical Research Institute

Masters of Ceremonies: Joan B. Soriano, University of the Balearic Islands and Cristina Martínez

Opening Keynote: Product Characteristics and Design as Drivers of a New Wave of Nicotine Addiction.

Ghazi Zaatari, American University of Beirut

Session I: Tobacco and Nicotine in the Digital and Social Media Ecosystem.

Moderator: Ariadna Feliu, Imperial College London

  • Advertising and Promotion on Social Media Platforms: Challenges and Regulatory Implications. Speaker to be confirmed
  • Case Study: Spain. Armando Peruga, Bellvitge Biomedical Research Institute (IDIBELL)
  • Case Study: Norway. Speaker to be confirmed
  • Case Study: France. Maria-Alejandra Cardenas, Ministry for Health, Families, Autonomy and Persons with Disabilities

Session II: Shaping the Tobacco Control Landscape in Europe: Policy and Action for Impact.

Moderator: Esteve Fernández, Secretariat of Public Health of Catalonia

  • Policy Priorities and Strategic Goals for Tobacco Control in Europe Kristina Mauer-Stender, WHO Regional Office for Europe
  • Implementation of Tobacco Control Measures at Member State Level. Pedro Gullón, Spanish Ministry of Health
  • European Coordination and Collaborative Strategies: Joint Action SAFE. Constantine Vardavas, National and Kapodistrian University of Athens

Session III: Session III: Tobacco and Nicotine Taxation Policies: What Lies Ahead?

Moderator: Lluis Bohigas, PhD in Economics

  • Future Directions for Tobacco Taxation Policy. Ángel López Nicolás, Polytechnic University of Cartagena
  • Taxation of Nicotine and Tobacco Products: Recommendations and Best Practices. Anne-Marie Perucic, World Health Organization
  • Addressing Tobacco Industry Arguments Against Taxation. Britta K Matthes, University of Bath

Session IV: Protecting Young People from Nicotine Addiction: Creating Supportive Environments and Strengthening Cessation Support.

Moderator: Angela Ciobanu, WHO Regional Office for Europe

  • Youths without nicotine – tobacco and nicotine cessation intervention for youth. Rodrigo Córdoba García, University of Zaragoza
  • Preventing Nicotine and Tobacco Use Among Youth. Spain experience. Charlotta Pisinger, University of Southern Denmark
  • Case Study: Nicotine- and Tobacco-Free School Policies. Laura Vremis, WHO Regional Office for Europe
  • Smoke-Free Homes: Protecting Families and Fostering Tobacco- and Nicotine-Free Lifestyles. Olena Tigova, Catalan Institute of Oncology

Session V: Reporting Through the Smoke: Identifying and Countering Tobacco Industry Disinformation.

Moderator: Javier Granda, Spanish Association of Health Reporters

  • Understanding Tobacco Industry Disinformation Tactics. Veronika D’Anna, WHO Regional Office for Europe
  • Panel discussion: How Can Journalists Report Responsibly on Tobacco and Nicotine Issues? Laurent Huber, Action on Smoking and Health / Dániel Gál, Gottsegen National Cardiovascular Center / Raquel Fernández Megina, Nofumadores.org

Closing remarks

  • Pedro Gullón, General Director of Public Health and Equity, Ministry of Health of Spain
  • Esteve Fernández, Secretariat of Public Health of Catalonia
  • Cristina Martínez, Head of the Tobacco Control Unit, Catalan Institute of Oncology
  • Kristina Mauer-Stender, Regional Adviser, WHO Regional Office for Europe

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